Why you start doing anything? that question triggers most of us.Whether you start a thing whether it may be a career or business or any day to day task to achieve a particular goal.If you have a profound "why" then definitely whatever may be the circumstances and obstacles you will definitely conquer and get ride out of it and hit the benchmark.
Succeeding the milestone is never a big thing rather then enjoying the journey during that achievement matters the most.Because if the "Why" for the destination is clear and precise then journey is amazingly superb.
Now many top achieving companies like apple stand apart from the crowd as they have a profound why of "think differently" and as a result they are destined to think differently in each and every product they launch and make the significant difference from the earlier versions.But still their main intention is to impact the people to raise their status quo remains the prime foundation of the success.
On the other hand,if the "WHY" is not profound then the moment you wake up in the morning it doesn't feels excited to you and ultimately either you give up or continue it just to complete the race.
Lastly, It is not what you make due to which people buy from you,But it is because "why" you do it that triggers their mind to buy the thins from you".
Story behind the scenes that makes a greater impact for the sales to happen in business and if it has emotional touch then it is deigned to get hit in the box office at one or the other day.

Ted Talk Hall 1
November 18, 2021