Founder, Cambridge Go-To-Market

About Prue
Product owner/marketer with 20+ years comprehensive experience covering all aspects of GTM, product launch and partnership marketing for IP, Software, ERP, SaaS, Telco and adtech offerings.
Having worked both agency and client-side, Prue has a proven track record of managing a number of successful campaigns and launches.

About CG2M
We work across the global economy to help companies reduce their time to revenue. Our clients are remarkably diverse: large and small, private and public, for-profit and non-profit. We help them grow, sustain and transform

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book session with PRUDENCE BUTTERWORTH


Day 1 - November 16, 2021

12:00 pm-1:00 pm

Beat the Bots

Many small business owners think market research takes too much time and money. On the contrary, without market research, everything a business does cost more time and money than it needs to. Absolutely everything.

Market research is an essential aspect for early businesses or those looking to pivot or expand. During this session, Prue Butterworth shares the foundations to making market research a way of life


Keynote Forum Hall 1
November 16, 2021

Day 2 - November 17, 2021

12:00 pm-1:00 pm

New Era Business Travel

New Era Business Travel


Keynote Forum Hall 2
November 17, 2021

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