Mindset Consultant

Andrew has had a life long role in football, having played semi pro football at Accrington Stanley, Fleetwood, Marine and Morecambe, starting his coaching career at Blackburn Rovers FC at 16. Since then, Andrew has gone on to work in community, academy and professional football, working across the globe. He coached at Liverpool FC whilst studying a Sport and Football Science degree at Liverpool John Moore’s University. During that time he also worked for the MLS and MLS Camps across America, with LA Galaxy, DC United; Colombus Crew and worked across the north west of England for The FA.

In 2013, Andrew started working for Chelsea FC whilst studying for his LPC and went on to become a Head Coach for the Central London Development Centres working closely with the academy’s Integration Team and Talent ID. He designed a ‘coaches mentoring program’ for The Foundation and played an integral part in growing and increasing participation in girls football with the Girls Development Centres in Central London.

During the recent pandemic, Andrew was part of an unprecedented steering group to enable Chelsea FC to reach its community of families and players to continue their training via zoom, helping design and deliver a Virtual Player Development Program. Andrew was responsible for drafting codes of conduct, players and parents guidelines, coaches coaching guidelines, online coaching sessions, risk assessments and online checklists to ensure the safety of every individual and to continue the high standards expected at Chelsea FC.

Andrew has brought his expert experience, insight, education and training to the next level by founding his own sports agency AEG Sports, a full service consultancy agency, designed to enable an athlete to focus 100% on their performance by utilising their mindset.

Andrew helps train and educate athletes on mindset growth, whilst implementing technical solutions for every players needs. He currently works with academy players, scholars and pro footballers at Premier League and Championship clubs.

Everyone who works with Andrew learns and develops serious skills to evolve as an individual and as a player. Every minute of every session Andrew’s energy, enthusiasm, positivity and insight allows every player to learn, adapt and thrive and most importantly have fun.