J Laurence Sarno

Founder, River Otter Communications

Over the past decade, the channels we use to promote our businesses have evolved, but the fundamentals of marketing communications have not: If your words arent targeted to your precise audience, youre not actually talking to anyone. First you need to know who your customer is and exactly what they need. Then you need to say clearly what you do to fufil that need, and finally tell them how it works/why youre best/what makes you different.

In this webinar, we will walk through the basics of messaging. Well demonstrate how to write a great value proposition, tagline, strapline, boilerplate and press release. Well also talk about how to adapt these communications to all your media channels.

Social Profiles

book session with J LAURENCE SARNO

Setup your discount code

J Laurence Sarno

Founder, River Otter Communications

J Laurence Sarno

Founder, River Otter Communications

Social Profiles

Magee Preston

Dalton Gould

Shannon Clay

Linda Crawford

Adrienne Galloway

Isabelle Benson

Melinda Barrett

Kirsten Duncan

Cassidy Bean

Zenia Whitaker

Adele Potts

Ivory Mcpherson

Florence Brown

Rebecca Ortega

Serena Rios

Carlos Conley

Travis Santana

Fallon Keller

Elliott Flores

Dillon Holloway

Mason Baker

Walker Pate

Timon Humphrey